Product Marketing & Growth Strategy
Product Marketing & Growth Strategy
Andreia F. Ruivo
ANDREIA RUIVO
A N D R E I A
R U I V O
Turn behavioural insights into product marketing that connects, converts, and unlocks revenue potential.
I work fluently in English, Portuguese & Italian, with conversational abilities in German, French and Spanish.
Turn behavioural insights into product marketing that connects, converts, and unlocks revenue potential.
I work fluently in English, Portuguese & Italian, with conversational abilities in German, French and Spanish.
Designing growth strategies that deliver
Designing growth strategies that deliver
Elevating marketing, sales, and product initiatives through behavioural design and psychology. I help teams make evidence-based decisions that reduce risk and increase impact.
Sharpening Positioning &
Messaging
I collaborate with founders and product teams to develop positioning that resonates deeply with target audiences. My behavioral science approach uncovers the emotional triggers that drive customer decisions, resulting in messaging that converts and differentiates
Sharpening Positioning &
Messaging
I collaborate with founders and product teams to develop positioning that resonates deeply with target audiences. My behavioral science approach uncovers the emotional triggers that drive customer decisions, resulting in messaging that converts and differentiates
Creating Website Copy &
Landing Page Layouts
I craft conversion-focused copy and page designs that speak directly to customer needs and motivations. Using psychological principles, I guide visitors toward meaningful action.
Creating Website Copy &
Landing Page Layouts
I craft conversion-focused copy and page designs that speak directly to customer needs and motivations. Using psychological principles, I guide visitors toward meaningful action.
Leading GTM & Launch Campaigns
I create GTM strategies and manage complex launch campaigns from inception to completion, I help create seamless projects that accurately hit milestones.
Leading GTM & Launch Campaigns
I create GTM strategies and manage complex launch campaigns from inception to completion, I help create seamless projects that accurately hit milestones.
Sharpening Positioning &
Messaging
I work with founders, marketing and product teams to sharpen, define and align positioning, by clearly defining the target audiences and product capabilities.
Positioning &
Messaging
I work with founders, marketing and product teams to sharpen, define and align positioning, by clearly defining the target audiences and product capabilities.
Creating Copy & Landing Page Layouts
I translate the product positioning into copy and assets that convert, when working in-house though creative briefs. that are clear, when working solo, by through a hands-on approach.
Creating Copy & Landing Page Layouts
I translate the product positioning into copy and assets that convert, when working in-house though creative briefs. that are clear, when working solo, by through a hands-on approach.
Leading GTM & Launch Campaigns
I create GTM strategies and manage complex launch campaigns from inception to execution, I help create seamless projects that accurately hit milestones.
Leading GTM & Launch Campaigns
I create GTM strategies and manage complex launch campaigns from inception to execution, I help create seamless projects that accurately hit milestones.
Experience
Experience
Experience
Senior Product Marketing Manager
Senior Product Marketing Manager
Senior Product Marketing Manager
Taxfix
Taxfix
October 2024 - May 2025
October 2024 - May 2025
Head of Marketing
Head of Marketing
Head of Marketing
Studio Macbride
Studio Macbride
June 2023 - July 2024
June 2023 - July 2024
Product Marketing Lead
Product Marketing Lead
Product Marketing Lead
N26
N26
October 2021 - June 2023
October 2021 - June 2023
Senior Product Marketing Manager/Lead
Senior Product Marketing Manager/Lead
Senior Product Marketing Manager/Lead
Kontist
Kontist
May 2019 - September 2021
May 2019 - September 2021
Head of Marketing
Head of Marketing
Head of Marketing
Quiqup
Quiqup
May 2018 - Jan 2019
May 2018 - Jan 2019
Senior Marketing Manager
Senior Marketing Manager
Senior Marketing Manager
Quiqup
Quiqup
Aug 2017 - May 2018
Aug 2017 - May 2018
Skills
Skills
Skills
Growth
Growth
Growth
Product Marketing
Product Marketing
Product Marketing
Lifecycle Marketing
Leadership
Social Media
Content Marketing
Content Marketing
Content Marketing
Integrated Marketing
Integrated Marketing
Integrated Marketing
B2C
B2C
B2C
B2B
B2B
B2B
UX Research
UX Research
UX Research
Usability Testing
Usability Testing
Usability Testing
Behavioural Design
Behavioural Design
Behavioural Design
GTM Strategy
GTM Strategy
GTM Strategy