Andreia Ruivo
Andreia Ruivo
Andreia Ruivo
Product Marketing & Growth Strategy
Product Marketing & Growth Strategy
I help B2B & B2C startups turn behavioural insights into product marketing that connects, converts, and unlocks revenue potential.
I am fluent in English, Portuguese and Italian. And, am conversational in German, Spanish and French.
I help B2B & B2C startups turn behavioural insights into product marketing that connects, converts, and unlocks revenue potential.
I am fluent in English, Portuguese and Italian. And, am conversational in German, Spanish and French.
Design growth strategies that deliver
Elevate marketing, sales, and product using psychology to create more memorable product marketing experiences.
Transform Your Website Messaging
I translate complex product positioning into copy and assets that convert. Whether working in-house through creative briefs that are clear, or working solo through a hands-on approach, I turn technical features into compelling customer value propositions that drive measurable results.
Create Your GTM Strategy
I craft conversion-focused copy and page designs that speak directly to customer needs and motivations. Using psychological principles, I guide visitors toward meaningful action.
Act as Your Fractional PMM
I provide senior-level Product Marketing leadership for a fraction of the cost of a full-time hire. From establishing strategic frameworks to building PMM best practices and creating scalable systems, I deliver director-level expertise and execution without the overhead.
Design growth strategies that deliver
Elevate marketing, sales, and product using psychology to create more memorable product marketing experiences.
Transform Your Website Messaging
I translate complex product positioning into copy and assets that convert. Whether working in-house through creative briefs that are clear, or working solo through a hands-on approach, I turn technical features into compelling customer value propositions that drive measurable results.
Create Your GTM Strategy
I craft conversion-focused copy and page designs that speak directly to customer needs and motivations. Using psychological principles, I guide visitors toward meaningful action.
Act as Your Fractional PMM
I provide senior-level Product Marketing leadership for a fraction of the cost of a full-time hire. From establishing strategic frameworks to building PMM best practices and creating scalable systems, I deliver director-level expertise and execution without the overhead.
Design growth strategies that deliver
Elevate marketing, sales, and product using psychology to create more memorable product marketing experiences.
Positioning &
Messaging
I work with founders, marketing and product teams to sharpen, define and align positioning, by clearly defining the target audiences and product capabilities.
Creating Copy & Landing Page Layouts
I translate the product positioning into copy and assets that convert, when working in-house though creative briefs. that are clear, when working solo, by through a hands-on approach.
Leading GTM & Launch Campaigns
I create GTM strategies and manage complex launch campaigns from inception to execution, I help create seamless projects that accurately hit milestones.
Career Highlights
Career Highlights
Career Highlights
Head of Marketing (freelance)
Head of Marketing (freelance)
Head of Marketing (freelance)
Skycharge
Skycharge
May 2025 - Present
May 2025 - Present
Senior Product Marketing Manager
Senior Product Marketing Manager
Senior Product Marketing Manager
Taxfix
Taxfix
October 2024 - May 2025
October 2024 - May 2025
Head of Marketing (freelance)
Head of Marketing (freelance)
Head of Marketing (freelance)
Studio Macbride
Studio Macbride
June 2023 - July 2024
June 2023 - July 2024
Product Marketing Lead
Product Marketing Lead
Product Marketing Lead
N26
N26
October 2021 - June 2023
October 2021 - June 2023
Senior Product Marketing Manager/Lead
Senior Product Marketing Manager/Lead
Senior Product Marketing Manager/Lead
Kontist
Kontist
May 2019 - September 2021
May 2019 - September 2021
Head of Marketing
Head of Marketing
Head of Marketing
Quiqup
Quiqup
May 2018 - Jan 2019
May 2018 - Jan 2019
Senior Marketing Manager
Senior Marketing Manager
Senior Marketing Manager
Quiqup
Quiqup
Aug 2017 - May 2018
Aug 2017 - May 2018
Skills
Skills
Skills
Growth
Growth
Growth
Product Marketing
Product Marketing
Product Marketing
Lifecycle Marketing
Leadership
Social Media
Content Marketing
Content Marketing
Content Marketing
Integrated Marketing
Integrated Marketing
Integrated Marketing
B2C
B2C
B2C
B2B
B2B
B2B
UX Research
UX Research
UX Research
Usability Testing
Usability Testing
Usability Testing
Behavioural Design
Behavioural Design
Behavioural Design
GTM Strategy
GTM Strategy
GTM Strategy