Andreia Ruivo
Andreia Ruivo
Product Marketing & Growth Strategy
I help B2B & B2C startups turn behavioural insights into product marketing that connects, converts, and unlocks revenue potential.
I work in 6 languages.
I help B2B & B2C startups turn behavioural insights into product marketing that connects, converts, and unlocks revenue potential.
I work in 6 languages.
Services
I help you align brand, product, marketing, sales, growth and more using product marketing and behavioural design.
Website Messaging That Converts
I help you find the words your customers actually use when they're looking for solutions like yours. Then we turn that into positioning and messaging that converts visitors into qualified leads.
What you get:
- Customer research & message mining
- Positioning framework
- Complete website copy
- A/B testing recommendations
Case study
GTM Strategy That Actually Ships
I build go-to-market strategies designed for execution, not presentations. Grounded in customer research, competitive intelligence, and what's actually possible with your team and timeline.
What you get:
- Market & competitor analysis
- Positioning & messaging pillars
- Channel strategy & tactics -
90-day launch roadmap -
Stakeholder alignment
Case study
Fractional PMM Leadership
Product marketing expertise, without the price tag.
I embed with your team 2 days per week to build your PMM function from scratch—or scale the one you have. Think of me as your interim Head of Product Marketing who knows how to get things done fast.
What I'll do:
- Build PMM foundations & processes
- Own positioning & messaging
- Lead product launches
- Mentor your team
- Set up systems for scale
Services
I help you align brand, product, marketing, sales, growth and more using product marketing and behavioural design.
Website Messaging That Converts
I help you find the words your customers actually use when they're looking for solutions like yours. Then we turn that into positioning and messaging that converts visitors into qualified leads.
What you get:
- Customer research & message mining
- Positioning framework
- Complete website copy
- A/B testing recommendations
Case study
GTM Strategy That Actually Ships
I build go-to-market strategies designed for execution, not presentations. Grounded in customer research, competitive intelligence, and what's actually possible with your team and timeline.
What you get:
- Market & competitor analysis
- Positioning & messaging pillars
- Channel strategy & tactics -
90-day launch roadmap -
Stakeholder alignment
Case study
Fractional PMM Leadership
Product marketing expertise, without the price tag.
I embed with your team 2 days per week to build your PMM function from scratch—or scale the one you have. Think of me as your interim Head of Product Marketing who knows how to get things done fast.
What I'll do:
- Build PMM foundations & processes
- Own positioning & messaging
- Lead product launches
- Mentor your team
- Set up systems for scale
Career Highlights
Career Highlights
Head of Marketing (freelance)
Head of Marketing (freelance)
Skycharge
May 2025 - Present
Senior Product Marketing Manager
Senior Product Marketing Manager
Taxfix
October 2024 - May 2025
Head of Marketing (freelance)
Head of Marketing (freelance)
Studio Macbride
June 2023 - July 2024
Product Marketing Lead
Product Marketing Lead
N26
October 2021 - June 2023
Senior Product Marketing Manager/Lead
Senior Product Marketing Manager/Lead
Kontist
May 2019 - September 2021
Head of Marketing
Head of Marketing
Quiqup
May 2018 - Jan 2019
Senior Marketing Manager
Senior Marketing Manager
Quiqup
Aug 2017 - May 2018
Skills
Skills
Growth
Growth
Product Marketing
Product Marketing
Lifecycle Marketing
Leadership
Social Media
Content Marketing
Content Marketing
Integrated Marketing
Integrated Marketing
B2C
B2C
B2B
B2B
UX Research
UX Research
Usability Testing
Usability Testing
Behavioural Design
Behavioural Design
GTM Strategy
GTM Strategy